100 MILES IN MAY CHALLENGE

THE 2026 APEX CHALLENGE: 100 MILES IN MAY

Can you endure the challenge? 100 Miles in 31 days. It breaks down to 3.2 miles a day or 22.6 miles a week. You’re likely already moving—but are you moving with intent? This isn’t just a test of your lungs and legs; it’s a tactical strike on your time management, your discipline, and your mental fortitude.

Through the fog of the workday, the chaos of logistics, and the internal voice telling you to stay in bed: Will you find a way, or will you find an excuse?

THE OPERATIONAL RULES

THE MISSION: Run 100 miles between May 1st and May 31st. Any clime, any place.

THE STANDARD: If you have to ask if walking counts, you’re in the wrong place. No walking. No hiking. No treadmills. This is pure, outdoor asphalt-and-dirt business.

THE TRACKING: Register via Strava. Sync your Garmin, Apple Watch, or Nike Run. If it isn't on the Strava Group board, it didn't happen.

CRITICAL: The challenge goes live on Strava on April 1st. Watch your notifications. First-time challengers get the Strava Group access for free—Alumni, you know the drill.
 
MILESTONES & REWARDS

THE FINISHER: Every athlete who verifies 100+ miles and adheres to the "No Treadmill" creed earns the exclusive 2026 Branded Bills Finisher Performance Hat.

THE CHAMPION: The individual who logs the highest mileage total in the group will be awarded the 2026 Trophy by Trophy Smack.

THE TARGET: Tony Vega took the Championship Belt last year. Who is going to take it from him?
 
WHY ASCEND TO APEX?

1. RADICAL ACCOUNTABILITY: In a world of "virtual" participation, we demand reality. Our community will hold the line when your motivation fades.

2. RE-CERTIFY YOUR SAVAGE: Discipline is what remains when inspiration dies. This month will transform your habits and your headspace.

3. THE CREED: We live by one rule: DEATH BEFORE DNF (Did Not Finish).

ARE YOU READY TO LEAD THE PACK?

This is your opportunity to explore the outer limits of your capability and emerge as an Apex Athlete. Let’s make 2026 the year you stopped wondering and started doing.

JOIN THE RANKS: Find us on Instagram and Facebook. Join the exclusive Run Clubs on Strava: RUN CBIRF and RUN MCT.